Harnessing the Power of Storytelling

Posted by | December 5, 2017 | Blog | No Comments

 

“Philanthropist Melinda Gates is a storyteller. ‘The power of stories open our hearts to a new place, which opens our minds, which leads to action,’ she once said. Storytelling is front and center at the Bill and Melinda Gates Foundation.”

I read this opening paragraph on a Forbes article by Carmine Gallo this morning. Bill and Melinda Gates have got it right.

They understand that powerful narratives that demonstrate personal stories and stories of change are the most effective way to reach your audiences.

As Carmine Gallo writes: “Bill and Melinda Gates understand the power of story to drive action.” He talks about how data can back up stories to increase their impact. He also writes “Charities that want to amplify their message this season and all year long should consider the power of story to inspire their donors.”

So, if you’re thinking of getting your message across think about the power of documentary storytelling through pictures, words and video. It’s a lasting way to influence, inspire and motivate.

At Think Films we love telling stories through pictures, film and words. The Think Films team includes videographers, photographers, journalists, illustrators, animators, sound designers and communications experts who are all driven by the passion of what we do and who we do it for.