How an email turned into a lifelong friendship

December 13, 2016 Lara Damiani Blog, News

In 2007, I embarked on a daunting but exciting journey to make my first feature documentary. I was driven by a desire to start a new career that would allow me to make films to make people think.

If you’ve ever embarked on a project with no funding before, you know how important it is to find ways to keep your costs down. One way I did this was to look for product sponsors. One of those has now, nine years later, turned into what I know will be a lifelong friendship.

At the start of my documentary journey in 2007, I had to make various filming trips to India and Tibet and I needed appropriate clothing. I went into a shop in Adelaide to look for travel-wear clothes only to find, as usual, everything made in China. This, I thought, was quite ironic given the documentary I was making began from the point of China’s invasion of Tibet in 1949. Eventually, in one shop I noticed a travel wear brand called Earth Sea Sky whose clothing was made in New Zealand. My research later revealed that the company was family owned, ethical and sustainable. Just the type of company for me!

Months after sending my email to Earth Sea Sky telling them about my plans to make the film and how I was looking for product sponsors, and still not having received a response, I relegated the email to the dustbin of email history. One day however, not so long after this, I received an apologetic response from the owner of Earth Sea Sky, David Ellis.

That email, in 2007, was followed by many other emails, the provision of clothing for not only my Tibet documentary but subsequent work around the world, and personal meetings, catch ups for dinner and coffee with David and his wonderful wife Jane. Our visits and communication continue to this day and I consider them among my very good friends.

Back in 2007, their support felt almost miraculous. Here I was – an unknown, making my first ever feature documentary and they believed in me. The documentary was finished as planned in time for screenings just before the 2008 Beijing Olympics and was even acquired for purchase by TV New Zealand as well as Czech Television. Screenings were held in theatres across Australia, NZ, Asia and Europe.

I love everything about Earth Sea Sky. The clothing they make, how they make it, their business principles and ethics, their stance towards sustainability, their integrity. Most of all, I love the fact that they are a family run business who really believe in the quality products they make.

Thank you David and Jane – for not only your ongoing support for my work but for your commitment to a business that is ethical, sustainable, professional, personal and so wonderfully family run.